Post by account_disabled on Jan 22, 2024 12:37:32 GMT 8
Promotion of an exclusive wine library required a well-coordinated professional approach from our team. We achieved a 2-fold increase in the flow of buyers from search, improved conversion and brought the eVino website from the top 30 to the top 10 and top 5 for many search queries. Case of eVino wine library promotion basic information Name : exclusive wine library eVino Domain age : registered in 2010 Business topic : sale of alcoholic beverages Goals : increasing conversion Our company service : SEO Niche : seasonal business, peak activity occurs in 2 months of the year (December-January) Results : search traffic doubled, conversion improved. EVino is an online store that offers customers luxury alcoholic beverages. The wine library's assortment includes products from the world's best brands. The uniqueness of the business and its difference from supermarkets lies in the presence of special warehouse and retail premises in which a comfortable microclimate is created by maintaining optimal temperature and humidity.
In such conditions, the safety of exclusive alcohol is ensured. The main priorities in the company's work include: compliance with laws regarding the sale of alcoholic beverages; loyalty programs for regular customers; 100% guarantee of product quality; professional compilation of assortment. eVino works directly with suppliers, which results in minimal margins. On average, the prices of this online store are 5-20% lower than the market value. Representatives of the company contacted us to increase their online presence and increase conver B2B Email List sion. Based on the client’s goals, it was decided to begin search engine optimization of the online store. basic information Project specifics During an initial comparison with the resources of other companies, we found that the eVino website lags behind in many respects. For example, the conversion rate of an online store was quite low. We had to bring the site to the top, displacing other resources with a significant link profile, good traffic and high visibility of keys. Our client's main goals were to increase conversion and traffic from search. To achieve them, we have developed a step-by-step action plan, which will be discussed below.
Features of our strategy We decided to act through an integrated approach. Among the main works that the team included in the strategy, we note: Analysis of competitors' websites We have identified which resources are the main competitors in the client’s business area. Then they decided to rebuild the brand and improve the commercial factors of the site. Data was collected using Ahrefs, WebArch, SerpStat, Spymetrics tools. They helped us understand the visibility of our website by search engines. Even at this stage, our experts found out the position of the wine library among similar sites, focusing on the link profile, traffic indicators and age of the domain name. Creation of new pages based on the developed SYNOPSIS Working with semantics was a necessary condition for increasing search traffic; we also took into account the dynamics of changes in keys from users. At the next stage, duplicates were eliminated, and it was decided to adjust the directory structure, which would help make it more logical. We also distributed the keys evenly to avoid overspam. External optimization This stage is one of the most important in promotion, since the quality of the link profile affects the position of the resource in the search engine rankings.
In such conditions, the safety of exclusive alcohol is ensured. The main priorities in the company's work include: compliance with laws regarding the sale of alcoholic beverages; loyalty programs for regular customers; 100% guarantee of product quality; professional compilation of assortment. eVino works directly with suppliers, which results in minimal margins. On average, the prices of this online store are 5-20% lower than the market value. Representatives of the company contacted us to increase their online presence and increase conver B2B Email List sion. Based on the client’s goals, it was decided to begin search engine optimization of the online store. basic information Project specifics During an initial comparison with the resources of other companies, we found that the eVino website lags behind in many respects. For example, the conversion rate of an online store was quite low. We had to bring the site to the top, displacing other resources with a significant link profile, good traffic and high visibility of keys. Our client's main goals were to increase conversion and traffic from search. To achieve them, we have developed a step-by-step action plan, which will be discussed below.
Features of our strategy We decided to act through an integrated approach. Among the main works that the team included in the strategy, we note: Analysis of competitors' websites We have identified which resources are the main competitors in the client’s business area. Then they decided to rebuild the brand and improve the commercial factors of the site. Data was collected using Ahrefs, WebArch, SerpStat, Spymetrics tools. They helped us understand the visibility of our website by search engines. Even at this stage, our experts found out the position of the wine library among similar sites, focusing on the link profile, traffic indicators and age of the domain name. Creation of new pages based on the developed SYNOPSIS Working with semantics was a necessary condition for increasing search traffic; we also took into account the dynamics of changes in keys from users. At the next stage, duplicates were eliminated, and it was decided to adjust the directory structure, which would help make it more logical. We also distributed the keys evenly to avoid overspam. External optimization This stage is one of the most important in promotion, since the quality of the link profile affects the position of the resource in the search engine rankings.