Post by samueldavidd109 on Feb 20, 2024 15:34:53 GMT 8
Cecotec is a Valencian company, founded in 1995 by brothers César and José Orts. It is dedicated to the manufacture of household appliances such as coffee makers, pots, fryers, toasters and its star product Conga, the robot vacuum cleaner with which this company has scored a resounding success. This product, the Conga, is an example of perseverance and hard work . The company launched various models on the market until they found the winning version in 2016. The way they managed to position the sales of the Conga makes everyone wonder, what is their business philosophy like? What makes this company compete on equal terms with world leaders? Let's analyze how they achieve it: Product development The Cecotec company gives supreme importance to product development, an example of this is the Cecotec Conga models , which are the result of the improvements and redesigns that its engineers constantly implement. A company that develops its products has important competitive advantages, since it has control over its technology.
Cecotec's product development department is made up of 40 people, including engineers, designers and computer scientists . They are all very talented young professionals who strive to give better features Denmark Telegram Number Data to each model. If we take into account the number of products that this company sells, we see the enormous effort they make to develop technology. The success of these developments lies in finding the model that solves the needs of customers, which is why it is very important to be in direct communication with consumers. When the company knows what its product is missing, that is, what customers complain about, then it can redesign it to meet that need. And the result is very successful, the Conga robot vacuum cleaner, in its 7 models, is leading the market above world-renowned brands. Another favorable aspect of knowing customers is that a model can be launched on the market for each need. Not all consumers are the same, not everyone needs the same product and in this sense Cecotec has a great advantage, since its models are adapted to the specific characteristics of the majority. Control of technology means developing a product married to business philosophy.
In this sense, the Orts brothers highlight that Cecotec focuses on launching appliances that really work, that the consumer uses comprehensively. Cecotec products have features that work beyond marketing. Optimize manufacturing In addition to having the perfect design for its clients, the company strives to ensure that its manufacturing process responds to the best technology . This is important because the cost of manufacturing affects the sales price and this is an important competitive factor. Until a few years ago, robot vacuum cleaners were a luxury product. Not everyone could afford to purchase an appliance with such high technological features. Cecotec has expanded its sales, improving the price. And this is largely due to manufacturing. A lower price means more families can purchase the product. As part of that optimization, the company manufactures in China. All the design and technology is the company's own, but in order to lower prices, the appliances are made where it is cheapest. The company has strategic alliances with Chinese companies, and they even have personnel working there. The Orts brothers regularly visit their foreign suppliers, as they leave nothing to chance. In addition to the best prices, Chinese companies have a lot of experience in mass and large-scale manufacturing, so production is very fluid and reliable. Chinese factories are very productive and the manufacturing quality is excellent, which is very beneficial for the final quality of the product. This represents a competitive advantage for Cecotec, which provides its customers with a product at a good price and with high quality standards.
Cecotec's product development department is made up of 40 people, including engineers, designers and computer scientists . They are all very talented young professionals who strive to give better features Denmark Telegram Number Data to each model. If we take into account the number of products that this company sells, we see the enormous effort they make to develop technology. The success of these developments lies in finding the model that solves the needs of customers, which is why it is very important to be in direct communication with consumers. When the company knows what its product is missing, that is, what customers complain about, then it can redesign it to meet that need. And the result is very successful, the Conga robot vacuum cleaner, in its 7 models, is leading the market above world-renowned brands. Another favorable aspect of knowing customers is that a model can be launched on the market for each need. Not all consumers are the same, not everyone needs the same product and in this sense Cecotec has a great advantage, since its models are adapted to the specific characteristics of the majority. Control of technology means developing a product married to business philosophy.
In this sense, the Orts brothers highlight that Cecotec focuses on launching appliances that really work, that the consumer uses comprehensively. Cecotec products have features that work beyond marketing. Optimize manufacturing In addition to having the perfect design for its clients, the company strives to ensure that its manufacturing process responds to the best technology . This is important because the cost of manufacturing affects the sales price and this is an important competitive factor. Until a few years ago, robot vacuum cleaners were a luxury product. Not everyone could afford to purchase an appliance with such high technological features. Cecotec has expanded its sales, improving the price. And this is largely due to manufacturing. A lower price means more families can purchase the product. As part of that optimization, the company manufactures in China. All the design and technology is the company's own, but in order to lower prices, the appliances are made where it is cheapest. The company has strategic alliances with Chinese companies, and they even have personnel working there. The Orts brothers regularly visit their foreign suppliers, as they leave nothing to chance. In addition to the best prices, Chinese companies have a lot of experience in mass and large-scale manufacturing, so production is very fluid and reliable. Chinese factories are very productive and the manufacturing quality is excellent, which is very beneficial for the final quality of the product. This represents a competitive advantage for Cecotec, which provides its customers with a product at a good price and with high quality standards.