Post by account_disabled on Mar 6, 2024 11:46:20 GMT 8
Competitive intelligence can become a game-changing asset for companies looking to optimize their digital performance and accelerate their growth. Knowing where your rival or potential partner's traffic comes from, understanding how it interacts with users and seeing if it is influenced by market trends will definitely help you make more informed business decisions. SEMrush Traffic Analytics tool offers desktop and mobile traffic estimates for any website, user behavior statistics, and traffic source analysis. This data will help you break down your competitor's digital marketing strategy, estimate a potential partner's capabilities, explore new markets, create winning pitches to promote your services (if you're an agency), and much more . Traffic analysis vs Google Analytics Of course, Traffic Analytics doesn't get website traffic statistics from its internal analytics. SEMrush analyzes petabytes of clickstream data collected from various first-party and third-party sources, using machine learning algorithms and Big Data technologies. Traffic Analytics is designed for competitive analysis and benchmarking.
If you want to analyze the performance of your website, Google Analytics, which collects information Venezuela Phone Number directly from your site via a Javascript tracking code, will be more suitable. But if your goal is to compare the traffic and user behavior of two or more competitors' websites, Traffic Analytics is definitely the solution to choose. Explore the traffic and user behavior of other websites Even basic traffic information from your competitor or potential partner/customer can offer you a ton of information if you look at it from the right angle. Below you'll find tips on how to monitor traffic from other websites using SEMrush Traffic Analytics, interpret the data collected, and leverage it to achieve your business goals. General traffic data Start by finding out how much traffic the site you're interested in receives. Type a competitor's URL to view their website traffic report (Overview Report). Check the estimated number of visits and unique visitors to its website for the last month . This will allow you to define the size of your competitor's audience and will suggest whether their business is successful or not. Then add up to four rivals to compare them to each other and estimate each company's market share. As you can see, the Covid pandemic has hit the world's major low-cost airlines hard and not even the summer season has brought them the desired recovery. However, EasyJet suffered less than Ryanair.
The Overview report shows data about a target website's traffic performance over the last 6 months, a year, or throughout history (going back to January 2017). Audience behavior To get a peek at the quality of traffic a competitor receives and draw some conclusions about the efficiency of their digital marketing efforts , you can analyze Pages/Visit and Bounce Rate. * * Please note that the difference in Traffic Analytics and Domain Overview report values is caused by the use of different calculation methods (in Domain Overview you see data calculated based on the website's position in SERP). For example, if a website's total traffic is growing, bounce rate is increasing, and pages per visit are decreasing, the traffic coming to the site may be of poor quality. Another option is that a marketing or advertising campaign has failed or that the site content does not provide the information users are looking for. To investigate such a situation and avoid it for your campaigns, you can also look at the Traffic Path (Traffic Sources) and GEO Distribution reports, and check for suspicious direct traffic or traffic coming from countries/subcontinents that are not relevant to your business. interest. To get user behavior data for many competitors at once , you can try the Bulk Analytics report, which lets you pull the metrics listed above for up to 200 URLs.
If you want to analyze the performance of your website, Google Analytics, which collects information Venezuela Phone Number directly from your site via a Javascript tracking code, will be more suitable. But if your goal is to compare the traffic and user behavior of two or more competitors' websites, Traffic Analytics is definitely the solution to choose. Explore the traffic and user behavior of other websites Even basic traffic information from your competitor or potential partner/customer can offer you a ton of information if you look at it from the right angle. Below you'll find tips on how to monitor traffic from other websites using SEMrush Traffic Analytics, interpret the data collected, and leverage it to achieve your business goals. General traffic data Start by finding out how much traffic the site you're interested in receives. Type a competitor's URL to view their website traffic report (Overview Report). Check the estimated number of visits and unique visitors to its website for the last month . This will allow you to define the size of your competitor's audience and will suggest whether their business is successful or not. Then add up to four rivals to compare them to each other and estimate each company's market share. As you can see, the Covid pandemic has hit the world's major low-cost airlines hard and not even the summer season has brought them the desired recovery. However, EasyJet suffered less than Ryanair.
The Overview report shows data about a target website's traffic performance over the last 6 months, a year, or throughout history (going back to January 2017). Audience behavior To get a peek at the quality of traffic a competitor receives and draw some conclusions about the efficiency of their digital marketing efforts , you can analyze Pages/Visit and Bounce Rate. * * Please note that the difference in Traffic Analytics and Domain Overview report values is caused by the use of different calculation methods (in Domain Overview you see data calculated based on the website's position in SERP). For example, if a website's total traffic is growing, bounce rate is increasing, and pages per visit are decreasing, the traffic coming to the site may be of poor quality. Another option is that a marketing or advertising campaign has failed or that the site content does not provide the information users are looking for. To investigate such a situation and avoid it for your campaigns, you can also look at the Traffic Path (Traffic Sources) and GEO Distribution reports, and check for suspicious direct traffic or traffic coming from countries/subcontinents that are not relevant to your business. interest. To get user behavior data for many competitors at once , you can try the Bulk Analytics report, which lets you pull the metrics listed above for up to 200 URLs.